The sales success depends on customer’s understanding of the product’s/service value as a solution for his/her needs satisfaction. All the trades and negotiations, arguments and bargains appears if the customer doesn’t recognize the value or doesn’t believe the proposal.
In B2B sales of the complicated services the main problem is to communicate the product value to the customer. Thus, the product/service presentation as a valuable solution becomes the main recipe for deal. The presentation has to bring the client to the close by the shortest way, avoiding rejects and objections.
Different types of clients in the buying channel follow different decision making sequences. To be efficient and effective, the presentations for them should correspond those sequences.
The training will provide you with a tool-set for prompt construction the persuasive and laconic presentations for each peculiar case:
To interest a Decision Maker – B2DM.
To sell to a Customer – B2C.
To convince a Business-Partner – B2B.
To train a Salesman, convince a Lobbyists, prepare a Mediator to Decision Maker - B2S.
All the presentation structures will be equipped with consultative sales techniques, which could be successfully used in both group presentation and face-to-face negotiation. On a workshop exercises you will fill them in with your product information, developing scripts for future presentations and tender proposals. The training will also develop your presentation, public speaking and communication skills to make you completely armed for the tough sales.
For the group of 10–12 people the 2-days training follows up with the 1-day presentation practicum with the group and individual consultation and coaching.
Consultative selling techniques
4 presentation structures for all typical clients
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